Awesome Israeli program to help poor families have a wonderful Passover free from hunger and shame!

I am on a mailing list for an Israeli newspaper and I got this bulletin. I really like the concept and am posting it both so those interested can donate and to see if we could start something like this for pregnant and parenting women and families. It allows the families to receive a regular prepaid visa card that can be used anywhere and doesn't carry the social stigma of food stamps. I realize that the food stamps program in America has gotten much more streamlined, but I also know there are a lot of families in need who are too ashamed to be associated with taking money from the government(I know so many of our "caring liberals" make those who need help out to be the lowest level of cretins)

Anyways, here's the link to the Israeli program A full plate